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Christophe Auffray - Le journal du Coin
Customers in Starbucks' American shops can now find out where the coffee they drink comes from. Thanks to blockchain technology provided by Microsoft, coffee growers too know where their beans are consumed.
Traceability from the coffee plantation to the consumer's cup. This is what Starbucks is now offering customers in its US shops. Starbucks aims to meet the expectations of its customers who are concerned about sustainable consumption.
Origin and traceability are becoming increasingly important purchasing criteria in the consumer goods market. A code now appears on Starbucks bags (but not on individual drinks). This QR code can be scanned using a smartphone.