Transparency and trust

• Wine In Block aims to guarantee the authenticity, origin and quality of bottles sold with its devices.
• Wine In Block makes it possible to effectively combat counterfeiting and thus to combat the associated job losses and loss of tax revenue; counterfeiting in the Wines & Spirits sector represents €1.3 billion in annual losses and almost 5,000 jobs in Europe according to the INPI.

Combating corruption and money laundering

• KYT (Know Your Transaction) and KYC: we monitor and track transactions carried out by our customers when selling and reselling NFT to identify potentially risky transactions in terms of money laundering, terrorist financing, tax fraud, corruption and other financial crimes with our security and payment partners (Fireblocks and Coinhouse).

• Inclusion and diversity: Implementation of a professional equality agreement.
• Work-life balance: We have introduced a teleworking charter and offer our employees an attractive and flexible working environment.
• Human rights: Due diligence questionnaire for our suppliers and partners.

Responsible consumption

• Today's consumers expect transparency from producers about the products they sell.
• Guaranteeing the origin, authenticity and quality of products is essential to the reliability of the products on offer.
• The Wine In Block seal also guarantees the contents of the bottle and protects against health risks.
• The traceability and authenticity devices marketed by Wine In Block, such as labels, seals and QWIBs, are a relevant response to these needs and to forthcoming labelling regulations.

Creating communities around the product

• Adherence is the process by which consumers connect with a brand and develop an emotional relationship with it. Engagement refers to the active participation of consumers in the life of the brand.
• Community animation focuses on building and managing relationships with consumer to create a community of brand supporters and advocates.

Professional stability

• Wine In Block has a policy of recruiting employees on permanent contracts.
• Students who join the team on work-study contracts are fully integrated into the company's strategy and are destined to join Wine In Block on a full-time basis.

Gender equality: Wine In Block is co-founded and managed by Sylvie BUSCA. She has over 20 years' experience in the wine and spirits industry.

Protection of minors: We undertake not to sell NFT to minors. Users of our NFT platform must provide proof of their date of birth

before entering our site.

Gender equality: Implementation of a professional equality agreement.

Boosting regional vitality

Our solutions offer key advantages for promoting local or regional products, helping to strengthen regional identity and support local economic development.

• Increased visibility: greater recognition of products thanks to greater exposure to consumers.
• Highlighting products: enhancing the value of the products on offer by highlighting their unique characteristics and qualities.
• Positive impact: promoting products has an impact on the local economy in terms of increasing economic activity, stimulating innovation and creating jobs.

Redistribution of added value

• The use of blockchain and, by extension, NFTs, has made transactions on these platforms more transparent, as has the development of smart-contracts. The transparency of the market and the automation of contracts means that these digital tokens linked to physical assets enable a fairer redistribution of value creation.
• The NFTs issued by Wine In Block and associated with the bottles concerned have smart-contracts, the terms of which are negotiated pre-drop. By determining a satisfactory rate of redistribution for the winery wishing to launch an NFT cuvée, these contracts ensure that the added value is shared fairly and optimally.

A team of complementary talents

• Wine In Block has 3 co-founders: Sylvie BUSCA, Jean-Rémi QUIRICONI and Fabien GUÉDÉ.
• All three have significant experience in different business sectors relevant to the success of the project. By teaming up for the Wine In Block project, each of them allows the others to benefit from their expertise. Decisions are taken collectively by the partners.
• We have set up a Management Committee to help us approve the company's strategic decisions.

 A team integrated into the Tech and Wine ecosystems

We are members of The French Tech, The Winetech and the FFPB (Fédération Française des Professionnels de la Blockchain).

Organising regulatory monitoring within the company

• Wine In Block organises regulatory monitoring within the company to ensure that the systems it provides to its customers comply fully with current regulations.
• French, European and global regulations on blockchain and NFT technologies are in the process of being developed and are constantly evolving. Wine In Block intends to work with the relevant authorities to help establish the right regulatory framework for innovation in the Wine & Spirit sector.

Responsible decentralisation

By using blockchain to aggregate information from its ecosystem, Wine In Block is opting for transparency and decentralisation.

Transparency: the blockchain provides total and unchanging transparency of the transactions recorded on the network. This means that all parties involved have access to the same information, which strengthens trust between stakeholders.

Decentralisation: blockchain is a decentralised network, which means that there is no centralised control point. This can help to reduce the risks of corruption and manipulation.